Business Model
'Body Heat' Season II
For 'Body Heat' season II a fully realized business model is developed to effectively market, and develop the original gender-neutral loungewear collection designed specifically for the trans-masculine community into season-less gender-neutral apparel and accessories. Designed for a broad spectrum of queer identities. Serving as a subsidiary capsule of the Lucas Circello brand.
Marketing Strategy
'Haus of Camp' Social Media Campaign
'Haus of Camp' Social Media Campaign
'Haus of Camp' Social Media Campaign
Auditing the current social media landscape, identifying key competitors and target audiences, and utilizing a data-driven marketing strategy original content was developed to debut the SS22 collection 'Haus of Camp' on social media platforms.
Haribo Brand Opportunity
'Haus of Camp' Social Media Campaign
'Haus of Camp' Social Media Campaign
Through conducting an in-depth brand analysis of confectionary powerhouse 'Haribo' a white space addressing the needs of consumers was established, opening the door for innovation and exciting opportunity.