For 'Body Heat' season II a fully realized business model is developed to effectively market, and develop the original gender-neutral loungewear collection designed specifically for the trans-masculine community into season-less gender-neutral apparel and accessories. Designed for a broad spectrum of queer identities. Serving as a subsidiary capsule of the Lucas Circello brand.
Auditing the current social media landscape, identifying key competitors and target audiences, and utilizing a data-driven marketing strategy original content was developed to debut the SS22 collection 'Haus of Camp' on social media platforms.
Through conducting an in-depth brand analysis of confectionary powerhouse 'Haribo' a white space addressing the needs of consumers was established, opening the door for innovation and exciting opportunity.